Younger generations are fatigued from the algorithmic nature of their daily lives. By embracing our core values of offering a simple, honest, and inclusive space for real-world voices, Craigslist can position itself as THE platform for today’s conscious consumer.
OOH
Craigslist Days
Following an online scavenger hunt, Craigslist users can live a curated day of exploring, connecting, and finding, sharing personal #CraigslistDays highlighting the unique items and experiences they come across
Colman Domingo will host interview-style mini-docs where Craigslist users share wacky and wonderful stories that have emerged as a result of using the platform for just about anything.
Digital Banner
“Found it on Craigslist” Mini-Series
Digital banner ad that lives on competing platforms like Instagram and Facebook Marketplace.
AD: Grace Adduci
CWs: Mary-Kay Floyd, Michael Korz and IZ