These aren't yesterday's consumers that want to be told what to buy. They want to be in control. In a world of algorithms, Craigslist isn't curated; it's radically simple. Find Anything.
OOH
#CraigslistDays
This new category of internally linked listings turns Craigslist into a live scavenger hunt. One post leads to a piano, which leads to a piano lesson, which leads to a record sale at a local casino. Users follow as far as they want, then share where it took them with #CraigslistDays. No algorithm. No problem.
“Found It On Craigslist” Mini Series
Colman Domingo met his husband thanks to Craigslist’s missed connections. They’ve been married for 12 years. As host of YouTube’s new interview-style mini-series, Domingo will sit with guests who’ve experienced anything from finding love in a listing to those who’ve bought a 7lb Chihuahua that turned out to be a 60lb pitbull by the 4th year. Because let’s be honest, on Craigslist, you’ll never quite know what you’ll find.
Digital Banner
In a world of polished and curated content, our Craigslist digital banner disrupts. These banners live deliberately on competing platforms like Instagram and Facebook Marketplace. Find Anything. Even here.
AD: Grace Adduci
CWs: Mary-Kay Floyd, Michael Korz and IZ
