Celsius Top 10
Most energy drinks are for those purposely up and about running a half-marathon before 5:00 am. Celsius is for the parents up at 3:00 am because little Timmy refuses to go to bed. Celsius is yours, not theirs.
OOH
Training Day With Kylie Kelce
As the wife of Jason Kelce and a mom of three, Kylie Kelce is the perfect mix of professional sports and the chaos of parenthood. Kylie Kelce will lead an NFL hard knocks-style show, but rather than running drills, it’s parents struggling to read the same bedtime story for the 4th time in a row, negotiating with a toddler to hop in the shower after three days of not, and everything else in between.
Celsius Draft Cam
Getting drafted is every young athlete’s dream. The pinnacle of their amateur career. It’s their night to shine, and rightfully so. But Celisus thinks it’s time we let the spotlight shine on someone else: parents. They may have never stepped foot on the field, but they made sure to never miss a game, let alone a practice. At the 2026 NFL Draft, Celsius will hand a number 1 jersey to the real MVPs, capturing this moment live on Instagram through the Celsius Draft Cam.
Da-da-da, da-da-da. SportsCenter Top 10 Plays, but instead of professional athletes, it’s parents. Think Joe, a stay-at-home dad of four, catching a foul ball with his left hand while holding baby Lily in his right arm. Every week on Instagram, Celisus will compile the off-the-field plays no one catches.
“A Hail Mary” :30 Seconds
Parents know all too well the feeling of running on an empty tank. This :30 radio spot plays on sports commentating, reframing everyday parenting as athletic achievements. Because every parent knows that a sub-30-second carpool drop-off is an MVP-worthy level play.
(psst, click the rosary for script)
Celsius Fans & Family Lounge
Stadiums were built for the players. The Celsius Fans & Family Lounge was built for parents who gave up their Sunday to sit in countless hours of traffic to take the kids to their first game. Located inside select stadiums, the lounge gives parents and their kids an exclusive space to recharge with a Celsius in hand and enjoy the game, free of cursing and splashing beer. Because if anyone's earned a moment to just relax, it's them.
AD: Trevor Mello
CWs: Lovette Johnson, IZ