Celsius Top 10
While most energy drinks are out to fuel athletes, Celsius knows who really needs stamina: parents. Celsius is here to fuel the endurance, focus, and drive it takes to win in the chaos of parenthood.
OOH
Training Day With Kylie Kelce
Think NFL hard knocks, but instead of running routes and catching balls, it’s parents changing diapers and prepping baby bottles.
Celsius Draft Cam
While the world watches the NFL Draft to see which players get picked, Celsius is shining the spotlight on the real MVPs: their parents.
During the Draft, Celsius will host a live Instagram stream focused entirely on the parents. From proud reactions to behind-the-scenes stories, we’ll capture the heart, hustle, and chaos it took to reach this moment.
Da-da-da, da-da-da. The idea is simple: SportsCenter Top 10 Plays, but instead of professional athletes, it’s parents.
“A Hail Mary” :30 Seconds
Celsius Fans & Family Lounge
The Celsius Lounge is a family-friendly section inside stadiums, where parents and their kids can gather and have an exclusive space to relax and enjoy the game.
AD: Trevor Mello
CWs: Lovette Johnson, IZ