The kimchi ramen you know will wreck your tum. That late-night slice of pepperoni you’ll regret first thing in the morning. Your favorite meal at your favorite restaurant that you’d order again in a heartbeat. Some things hurt. And they're worth the hurt. TUMS isn't here to talk you out of it, but to make sure you keep going back. Love hurts.
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TUMS Unsent Letters
Inspired by the iconic poem scene in Ten Things I Hate About You, the TUMS Unsent Letters series features real people airing their grievances to the food that wronged them. Living as :15 and :30 spots across social, each letter is a tiny heartbreak; a reminder that with TUMS, dinner is never really over. Love hurts. But you'll be back
TUMS Vending Machines
We won’t wait for you at the pharmacy, or at home when you’re a fistful of fries into the McDonald’s bag. Instead, we’ll meet you in the middle of the chaos, whether it’s the club or the local food festival. We're not here to talk you out of one more drink. We’re here, so you keep going back
TUMS x Hot Ones: Afterburn
Hot Ones is already built around the idea that some pain is worth it. We couldn't agree more. The Afterburn is a bonus round sponsored by TUMS where guests have a chance to reflect on the wings, the heat, and the guilty pleasures they'd go back for every time. If there's one place where love hurts needs no explanation, it's here.
Tummy T Tailgates
Nothing hurts more than the love for a losing team. Every year, you approach the game with renewed hope, even though your team hasn't had a winning season in 13 years. In an attempt to find out the logic behind this masochistic relationship, TUMS mascot Tummy T will hit up the tailgates of the 10 worst college football teams to ask those fans: Why do you do this to yourself?
Keychain Holder
"Just one more drink" that sets your chest on fire doesn't always happen near a medicine cabinet. The TUMS keychain holder is a sleek, portable way to keep TUMS within reach wherever you go. Love hurts. Be ready for the hurt.
AD: Jessica Gordon
CWs: Natalie Ball, Matt Petersen, and IZ