Millions of fans will travel thousands of miles to cheer on their compatriots, only to land in a foreign country with a useless phone. Verizon's World Cup SIM card keeps fans connected to the game from kickoff to the final whistle.
OOH
Verizon Kiosks
The last thing you want to do after landing in a foreign country is communicate through charades because you’ve got a dead phone and you don’t speak the language. Verizon kiosks found in airport electronics retailers like Hudson News let international travelers turn a dead phone into a lifeline before they reach baggage claim.
Artist Partnership
From sticker albums to collectible balls, it’s clear the World Cup is more than a sporting event; it’s a cultural one. In partnership with FIFA artists Cuemanche and Shogo Ota, Verizon's limited edition SIM cards will double as collectible works of art, keeping fans connected to the game for a lifetime.
Verizon & Youtube TV
“Always Connected” :30 Second Spot
Fans know that to catch every minute of every game, alarms will need to be set. The World Cup doesn't just fill stadium seats, but sofas and recliners. It connects people across time zones, geographical borders, and generations. This :30 spot follows Sebastian in the US and his grandfather abroad. Separated by oceans, but connected by the game. All made possible by Verizon.
(psst, click ball for script)
Fans now have a working phone, but how will they watch the game? World Cup SIM card holders will also receive a limited-time YouTube TV subscription. Matches will be covered live by IShowSpeed in English and Ibai Llanos in Spanish, bringing the world's biggest tournament to the world's biggest streaming audiences.
AD: Myro Marioghae
CWs: Sarah Hierholzer, and IZ